About Us
About Kuijia
KUIJIA – WEAR YOUR ARMOUR
KUIJIA, meaning "armour" in Mandarin, represents the core of our brand. We design our garments to be your armour, helping you navigate the world with strength, confidence, and style. Inspired by the cultural blend of our founder's hometown, Hong Kong, KUIJIA was born out of a deep love and respect for heritage and tradition. Our brand values strong working relationships with manufacturers, believing that respect across cultural borders fosters collaboration and understanding. Each KUIJIA garment is handcrafted in a small, female-run workshop in Guangdong Province, where skilled artisans meticulously hand-knot and dye each button, preserving centuries-old traditions. We embrace the slow fashion movement, focusing on quality over quantity, and produce limited, carefully curated collections throughout the year. Every piece is a tribute to the elegance and grace of Chinese dress, reimagined for the modern world.
About The Founder
Sidonie Jebsen
Sidonie, the founder of KUIJIA, is a fifth-generation Hong Konger with European roots. She draws inspiration from Hong Kong’s unique blend of old and new, East and West, and infuses each creation with a story that reflects her own intricate background. Although Sidonie now lives and works in London, where KUIJIA operates, Hong Kong remains her true home. She places great importance on good working relationships with manufacturers, believing that respect and understanding across cultural borders are essential to the design and production process. Sidonie’s deep love for tradition is evident in the details of KUIJIA’s designs, which are crafted with care and respect for cultural heritage. Through KUIJIA, she brings to life garments that are both timeless and contemporary, rooted in tradition yet forward-thinking.
Sustainability
SLOW FASHION PHILOSOPHY
We embrace the slow fashion movement, focusing on quality over quantity. Rather than churning out collections season after season, we create limited, carefully curated collections throughout the year. Each piece is a testament to our commitment to sustainable fashion and timeless style.In a small family-owned workshop in China, our skilled artisans handcraft every KUIJIA garment with meticulous attention to detail. We use natural fibers to ensure comfort and breathability, allowing you to move freely and confidently throughout your day.Our commitment to preserving Chinese heritage is exemplified in our use of traditional Chinese buttons. Each one is meticulously hand-dyed and hand-knotted in our workshop, infusing every piece with the artistry and craftsmanship of centuries-old traditions.
